DONE BRANDING
Commission Project
Done is a new apparel brand dedicated to spreading awareness about Jesus and the Christian faith through meaningful and stylish clothing. Inspired by John 3:16, Done symbolizes the completion of Jesus' sacrifice and the gift of everlasting life. Our mission is to create a connection with our community, reminding everyone of the profound love and redemption offered through Christ. Each piece of our collection serves as a testament to faith, aiming to inspire and uplift those who wear it.
Logo | Clean, simple, to the point
Evoking | Relief, perseverance, hope
Brand Identity Development | Logo Design | Marketing Content Generation
Brand Adjectives
Audience Perception
Brand Inspiration
2024
Company Mission
Distinguishing Factor
The company will begin by distributing apparel aimed at raising awareness about Jesus and the Christian faith. The brand name Done is inspired by John 3:16: "For God so loved the world, that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life." The four Gospels teach that in the final week of His life, Jesus Christ suffered and died to pay for our sins. Done is meant to pay testimony to Jesus' sacrifice, emphasizing that His ultimate act of love has completed the path to salvation.
The brand is set apart from the rest with a simple biblical message that encourages and empowers people to always have hope.
Salvation
Strength
Peace
Security
Hope
Nike | Nike has a deep meaning that encompasses values similar to those of Done. It is simple yet powerful.
Company Vision
The company provided a sketch of their envisioned logo, and I worked to embody and enhance their vision. By incorporating their ideas with professional refinements, I crafted a logo that accurately reflects and elevates their brand identity.
Logo Iterations
The iterative process to achieve the final logo involved close collaboration with the company, refining the initial sketch to align more closely with their brand values and aesthetic preferences. Through multiple rounds of feedback and adjustments, we iteratively enhanced the design, ensuring that each element accurately represented their vision while also maintaining a high standard of professional execution.
Advertising Mockups
Showcased here are final mockups for initial website integration and social media advertising. The models featured in the mockups were selected to represent diversity and convey a sense of fun and friendliness that encapsulates the essence of the brand. Through their vibrant energy and relatable personas, they resonating with Done's target audience and reinforce the brand's identity across various platforms.
Final Logo
The logo is designed to function just as the Nike symbol; the text can be used alone as well as with the various incorporations of the cross symbol, and the cross can be used as a recognizable symbol on its own.
The design is meant to embody minimalism, simplicity, and maximize readability. The extra open space with the type is not only for readability but for a breath of fresh air and space for a sigh of relief in between each element. It is based in a simple, uniform scale and there are no heavy tension points.
The security and strength of the logo is found in how each piece seamlessly locks into one another. The cross is working with the typeface rather than standing alone in the majority of variations, just as god works with us to get things done. We are one with what we accomplish with god.
Favicon
I incorporated the cross form from the logo into the center image of the favicon, alike in how the Nike swoosh serves as a standalone, recognizable brand symbol. This favicon approach effectively represents the brand identity in a compact and visually impactful manner, ensuring instant recognition across digital platforms.
Marketing Animation
Using the logo as the centerpiece, I crafted a dynamic advertising animation tailored for Instagram, capturing attention and conveying the brand's essence in a matter of seconds. Through creative motion techniques and intentional flow, the Instagram advertisement effectively engages viewers, leaving a memorable impression of the brand.
Website Setup
I served as a creative advisory resource, providing guidance on incorporating these elements seamlessly into their website design. By offering insights and suggestions tailored to Done’s brand identity, I helped ensure a cohesive and engaging online presence.
