DONE
faith-driven apparel with a meaningful message
The logo is designed to function just as the Nike symbol; the text can be used alone as well as with the various incorporations of the cross symbol, and the cross can be used as a recognizable symbol on its own.
The design is meant to embody minimalism, simplicity, and maximize readability. The extra open space with the type is not only for readability but for a breath of fresh air and space for a sigh of relief in between each element. It is based in a simple, uniform scale and there are no heavy tension points.
The security and strength of the logo is found in how each piece seamlessly locks into one another. The cross is working with the typeface rather than standing alone in the majority of variations, just as god works with us to get things done. We are one with what we accomplish with god.
INSPIRATION
Done draws influence from the simplicity and impact of iconic branding while embracing the richness of Christian symbolism. It balances modern aesthetics with timeless biblical messages. Diversity, authenticity, and community drive the visual identity, with campaign imagery that feels welcoming, real, and vibrant.
IDEAL
OUTCOME
A faith-driven brand that blends style and spirituality, sparking conversation and creating a community of believers. Done becomes a recognizable, impactful brand that effortlessly combines faith and fashion.
CONCEPT
Done is a faith-based apparel brand inspired by John 3:16, blending modern streetwear with spiritual messages. The brand symbolizes Jesus' sacrifice and the gift of everlasting life, creating stylish clothing that encourages conversation and connection through faith.
EXPECTED
ASSETS
Logo/Branding
Apparel Designs
Photography/Content
Website
The logo iteration process for Done focused on capturing the brand’s essence through a bold, impactful design. The goal was to incorporate the word "Done" in bold type, with two check marks that form a cross, symbolizing the completion of Jesus’ sacrifice. The design evolves to reflect the brand's core message: "Get things done, with God in faith." This iterative approach explores various configurations to ensure the logo resonates with the strength of faith, modern simplicity, and the power of action.
interface
identity
The website interface for Done is designed to provide a seamless and engaging shopping experience that reflects the brand's bold identity and faith-driven message. With a clean, user-friendly layout, the interface ensures easy navigation while highlighting Done's apparel and mission. The site’s design embraces simplicity and clarity, allowing visitors to learn about the brand's values, and connect with the community.
Identity
products
interface
The products are highlighted through final mockups designed for website integration and social media advertising. The models featured were carefully selected to represent diversity and convey the fun, welcoming nature of the brand. Their vibrant energy and authentic personas resonate with Done’s target audience, reinforcing the brand's message of faith and community. These visuals help to strengthen Done's identity across various platforms, showcasing the apparel in a relatable and engaging way.
products
done
hopeseibertdesign@gmail.com
hope seibert
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