expand your mind 〰️ awaken your third eye 〰️ elevate yourself 〰️

Orignial

Too wispy

Complex

Lines/points are too thin

Head resembles a genie

In shaping Elevate's branding, I meticulously aligned every detail with it’s vision and values. From defining the mission to designing the logo, selecting the color palette, and crafting the beginnings of apparel designs, authenticity and innovation guided every decision. The result is a cohesive brand identity that resonates deeply, inspiring the audience to soar higher.

Expand your mind Awaken your third eye Elevate yourself

Brand Development

Logo Iterations

Elevate's palette and logo draw inspiration from artistic depictions of the soul, utilizing dynamic colors and forms to evoke a sense of inner light and creativity. The logo, symbolizing a flame, represents the ignition of the soul and serves as a beacon for sparking inspiration and passion in everyday life.

Final Logo

Elevate's logo embodies the energetic and inspiring nature of the brand, capturing modernity and minimalistic design while also representing creativity, spirituality, and uniqueness. The vibrant and bold color palette reflects the brand's dynamism, with each color representing individuality and drawing inspiration from artistic depictions of the human soul. The minimalist yet impactful symbol blends abstract shapes, evolving with each collection to remain relevant and exciting, and retains its unique and intriguing form even without color.

Design Inspiration

Elevate's apparel designs are inspired by the dynamic and meaningful approach of Awake Happy, focusing on creativity and individuality. The use of vibrant colors and unique graphics reflects the brand's commitment to artistic expression and spiritual connection (Awake Happy).

Iterative Process

The apparel design process started with digital sketches, which evolved into dynamic pieces with integrated Photoshop elements for cohesion. Initially opting for a black and white palette, I found it too dark for Elevate’s brand goals, requiring revisions to achieve the desired inviting aesthetic. Consequently, some designs were ultimately omitted to maintain brand consistency.

UI/UX Integration

Incorporating interactive animations on the website is intended to captivate attention and inspire the audience. By transforming the shirt designs into animations, I aim to infuse each apparel piece with its own unique personality, enhancing the overall user experience and reinforcing Elevate’s brand identity.

Poster Format

The creative exploration of transforming the shirt designs into posters allows the extension of Elevate’s visual language beyond apparel, reaching a broader audience and reinforcing the brand identity in diverse contexts.

Website Prototyping

The website prototyping process showcases the initial finalized shirt designs, marking significant progress for the brand and reinforcing Elevate's dedication to authenticity and innovation. This stage represents the current state of my brand identity work, effectively beginning Elevate’s journey in reaching a broder audience.

Goal Breakdown

Company Values

Innovative apparel designs inspired by 2024 trends

Target audience (young adults aged 18 -30)

Analysis of current fashion trends in 2024

Sustainable materials and eco-friendly printing techniques

Animated embedded designs for interactive experiences

Sustainability | Commitment to eco-friendly practices, materials, and packaging

Individuality | Encouraging self-expression and embracing diversity

Community | Fostering a sense of belonging and vitality of life

ELEVATE APPAREL

Personal Project

At Elevate, we empower spiritual growth and self-expression through contemporary fashion, encouraging creativity and individuality to help you discover and elevate your inner light. Elevate transforms fashion into an expressive art form, inspiring individuality and personal expression. The brand embodies a lifestyle for the vibrant, the bold, and the curious, making a cultural impact beyond just clothing. By combining modern design, sustainability, and distinctiveness, Elevate celebrates diversity and nurtures the creative spirit in every person.

Brand Identity Development | Logo Design | Apparel Design | Web Design & Prototyping

2024

Constructive Criticism

After reviewing initial iterations and considering feedback, I revised my designs to better align with my brand. I moved forward with four simplified designs, condensed messages to 1 line, and prioritized vector art for cohesion. My goal is a balanced, unified image communicating inspiration. Using a bright color palette, incorporating Elevate’s logo hues, will align with my brand and contrast complex images. "Channel Your Higher Self" design resonates with the logo's simplicity, guiding further brand designs.