interface
identity
The original O’Hare International Airport navigation identity featured a color palette that could benefit from visual enhancements—introducing more vibrant hues, a thicker typeface, and stronger contrast. By refining the balance, the design could achieve a sense of calmness in travel with soothing blues, while a touch of orange as an accent would evoke the excitement and energy of the journey.
The original O’Hare International Airport navigation site presents several usability challenges. Navigating the site is cumbersome and counterintuitive, while the color palette lacks visual appeal. Considering the inherently hectic nature of airport environments and the stress associated with travel, it's crucial that booking flights and navigating the site are as straightforward and pleasant as possible.
ORIGINAL COLOR PALLETE
REVISED COLOR PALLETE
A polished, intuitive app that simplifies airport navigation while maintaining a visually cohesive and engaging experience. The redesigned interface will improve usability, enhance wayfinding, and provide travelers with real-time, accurate information to facilitate a smooth journey.
IDEAL
OUTCOME
User-friendly navigation to minimize travel stress.
A refined visual system with better contrast, typography, and color balance.
A balance of relaxation and excitement, incorporating calming blues with vibrant orange accents.
INSPIRATION
Mobile App Design
Design Overview
EXPECTED
ASSETS
The redesigned O’Hare International Airport app aims to create a seamless and stress-free travel experience through intuitive navigation, improved accessibility, and a visually refined identity. The new design will enhance clarity, functionality, and engagement, ensuring that travelers can easily access essential information while navigating one of the busiest airports in the world.
CONCEPT
Identity
interface
O'HARE INTERNATIONAL
airport app for seamless travel navigation
o'hare
hopeseibertdesign@gmail.com
hope seibert
i