The Rat City logo evolves through an iterative process of sketching, experimentation, and refinement. Striking a balance between raw urban energy and bold clarity, each iteration refines the typography, iconography, and composition capturing the festival’s spirit. The final design will seamlessly integrate across posters, merchandise, and digital platforms, ensuring a cohesive, recognizable brand presence; embodying the essence of the city's vibrant culture and amplifying the festival's unique, underground vibe.
identity
The Rat City brand assets are crafted to embody the bold, untamed essence of the festival, drawing inspiration from the gritty energy of urban culture. With a focus on striking visuals and unapologetic design elements, these assets are built to stand out across various mediums—posters, merchandise, and digital platforms. They create a unified, impactful identity that speaks to the festival’s rebellious spirit, inviting attendees to immerse themselves in a world where creativity and authenticity thrive.
assets
Identity
assets
Posters
Instagram Profile Redesign
Wristbands/Merch
Website Interface
EXPECTED
ASSETS
Rat City celebrates urban rebellion and creative freedom, blending the raw energy of the streets with the pulse of underground culture. The festival pushes boundaries through music, art, and self-expression, inviting attendees to embrace their inner disruptor. At its heart, Rat City showcases local Boston talent, giving artists a platform to connect with a community that values creativity and authenticity.
CONCEPT
A cohesive and iconic identity that transforms Rat City into a must-attend urban art festival, attracting a diverse crowd while maintaining an authentic connection to Allston’s underground culture. The branding should feel rebellious, yet inclusive—inviting participation from local artists, musicians, and attendees who resonate with the festival’s energy and mission.
IDEAL
OUTCOME
Street Art & Zine Culture
Punk & DIY Aesthetics
Urban Resilience & Community
Rats as Symbols of Adaptability
INSPIRATION
RAT CITY
boston arts festival showcasing local talent
rat city
hopeseibertdesign@gmail.com
hope seibert
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