motion design
social/digital
branding
packaging
FreshCravings, Señor Rico, Noosa, Tribe, La Mexicana
CLIENT
LIST
Hired primarily as a Motion Designer, I created animations, reels, and motion graphics to drive social engagement while also developing campaigns, visual assets, and templates for brand storytelling. My role expanded into branding and packaging design, product advertising, digital ad screens, and in-store displays, along with concept development and strategy. Collaborating with account leads and strategists, I helped ensure consistent brand voice and effective execution across channels.
EXPERIENCE
SUMMARY
Synergistic is a creative marketing agency that connects strategy and design to deliver impactful brand experiences. Their work spans motion, social, branding, packaging, and digital media, helping brands grow through thoughtful, outcomes-driven campaigns.
AGENCY
SYNERGISTIC
motion design bridging creativity and strategy
For La Mexicana, I crafted vibrant and dynamic animations that highlighted the brand’s products and celebrated their bold, authentic flavors. I focused on creating content that was both fun and family-friendly while staying true to the brand’s dedication to quality and authenticity. Each piece used imaginative motion design and engaging storytelling to convey the brand’s lively spirit and cultural richness, fostering a strong connection with audiences and bringing the essence of La Mexicana to life.
Working with Señor Rico, I developed warm and inviting animations that showcased their rich heritage and authentic dessert offerings. I focused on creating visuals that genuinely reflected the brand’s dedication to high-quality ingredients and cultural authenticity. Each piece was crafted to be engaging, shareable, and visually appealing, translating the brand’s story into motion while capturing the warmth, tradition, and tasty charm that define Señor Rico’s identity.
For SGX NYC, I produced high-energy social videos with sleek, stylish animations that highlighted the brand’s focus on professional yet easily achievable salon-quality hair care. I ensured the content was both aspirational and approachable, subtly reinforcing SGX NYC’s commitment to empowering individuals to express their personal style. The animations blended sophistication with a balanced mix of femininity and masculinity, combining energy and playfulness to create engaging content that resonated with audiences while staying true to the brand’s ethos.
Working with FreshCravings, I crafted vibrant and playful animations that highlighted the freshness and bold flavors of their products. From concept to execution, I designed motion content that engaged audiences while naturally reflecting the brand’s focus on quality ingredients and community connection. Each video aimed to capture the energy, optimism, and approachable spirit that FreshCravings represents, helping viewers feel a genuine connection to the brand and its products through enjoyable, visually engaging storytelling.
synergistic
hopeseibertdesign@gmail.com
hope seibert
i
socials