THE OLD POND BOOKLET
Studio Project
I aimed to create a visual interpretation of a traditional Japanese haiku poem, utilizing design principles to express simplicity, intensity, and directness. Through the thoughtful use of type, graphics, and imagery, my goal was to embody the essence of the haiku, crafting a design that resonates deeply with its poetic nature. By integrating these elements harmoniously, I sought to evoke the same emotional response that a haiku inspires in its readers.
Booklet Design | Form Study | Sequential Visual Storytelling
2023
Process Work
In creating a visual interpretation of this haiku poem, I utilized design principles to express simplicity, intensity, and directness. Through the thoughtful use of type, graphics, and imagery, my goal was to embody the essence of the haiku, crafting a design that resonates deeply with its poetic nature.
Golden Ratio Method
Utilizing principles of geometry and the golden ratio, I crafted a unique animal form followed by a broader visual narrative that not only honors the tradition of haiku but also embraces modern design sensibilities.
Design Iterations
In approaching this project, I delved into the heart of haiku poetry, aiming to infuse my design with its spiritual essence and fluidity. Through numerous iterations, I refined my approach to bring my vision to life effectively.
Palette Exploration
In the pursuit of capturing the perfect ambiance, I focused on color as a primary vehicle of expression. Meticulously refining the color palette, I aimed to evoke the profound essence of haiku poetry, ensuring that the hue resonated harmoniously with the poetic imagery and emotional depth conveyed within the design.
Serenity
Balance
Enlightenment
Equanimity
Final Full View
The final design functions both as a cohesive and visually striking art piece in its entirety, and as a fluid, interconnected booklet design that seamlessly harmonizes every aspect.
