Multiple iterations explored typography, composition, and graphical elements, each refining the visual expression of the haiku. Adjustments in layout, spacing, and contrast helped develop a more fluid and immersive representation, with every element contributing to the overall narrative.
Using principles of geometry and the golden ratio, the design evolved into a distinctive animal form, balancing organic and structured elements. This stage focused on refining proportions and relationships between shapes, ensuring harmony while maintaining a connection to the traditional aesthetics of haiku.
INSPIRATION
The booklet takes cues from the simplicity and minimalism of traditional Japanese aesthetics while incorporating modern design principles. Playing with pacing, negative space, and unconventional text arrangements, it challenges how poetry is typically consumed—allowing each haiku to breathe and unfold uniquely on the page.
The process began with exploratory sketches, with an objective of capturing the haiku’s essence through composition, rhythm, and spatial relationships. These early studies provided a foundation for translating poetic themes into a visual experience, allowing for experimentation with more complex structure and form.
IDEAL
OUTCOME
A visually compelling haiku booklet that transforms reading into an experiential act. Through its innovative layout and design, The Old Pond invites readers to slow down, engage with space and silence, and experience haiku in a new and thought-provoking way.
CONCEPT
"The Old Pond" is an artistic exploration of haiku, pushing the boundaries of traditional poetry booklets through experimental typography and layout. Inspired by the stillness and depth of classic haiku, this project reimagines the reading experience as something immersive, where form and content merge to create a meditative journey.
EXPECTED
ASSETS
Booklet Layout
Typography Exploration
Visual/Graphic Elements
sketches
iterations
product
form study
sketches
form study
iterations
product
THE OLD POND
experimental booklet on haiku through visual forms
old pond
hopeseibertdesign@gmail.com
hope seibert
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